You want to reach out to the younger audience that’s interested in your brand and there is no other way than to market your business/product/service on Snapchat or Instagram. These two platforms are quite in the fact that they cater to a huge population of young people. However, in order for you to make the most of marketing on these platforms, you will have to learn a few tips, tricks, and secrets.
You can’t just spend your marketing budget on throwing ads on the platforms aimlessly. If you don’t get a response from the platforms, not only will you not have the courage to start again, but it will leave a bad impression with your customers as well. So, here is how you can use both platforms for marketing your business the right way.
Instagram for Marketing
The first thing you have to realize when marketing on Instagram is that it is all about visuals. If you are thinking about text-based ads only, you are probably not thinking about Instagram. Secondly, you have to know that most of the people here are aged between their teen years and 34. You have to choose attractive graphics to make your Instagram ads become appealing. In addition to that, you also want to accompany them with text. While most of the marketing is done through visuals on Instagram, you can’t ignore the fact that you have 2200 characters to use with each post.
Instagram Reels is another important component of marketing online. Make short video clips and use them to tell a story about your product, service, or brand. Last but not least, when it comes to marketing on this platform, it is important to remember that you should be consistent with the theme of your posts. In other words, you should know which topics you are going to talk about.
To add to the point made above, you have to stick to your topics as much as possible because that’s how people will start recognizing you. The same consistency should flow into your graphics as well. Choose a particular font, background color, and other elements that make your posts yours. You can even decide specific graphics for each topic type. This will help your audience instantly know if there is something in the post that would interest them.
Snapchat for Marketing
It might not be the oldest in the game, but it has definitely garnered a huge audience in a few years. According to the most recent data, more than 332 million people use their Snapchat account every single day. This should give you a clear view of where your ads will reach when you launch them on this platform. First of all, if you are a new business, you should use the materials available from Snapchat to give your brand visual appeal. The platform provides you with Instant Create, which is a tool for you to get your ad ready within 5 minutes.
One of the things you are going to love about Snapchat marketing is that you can define demographics in multiple ways. What it means is that you don’t have to particularly name the area where you want your users to be targeted. Instead, you could define a radius and the advertisements you launch will reach people within that radius only. This particular feature is great if you are launching a new product or holding an event for the promotion of your event. One of the things you will admire about Snapchat is that it also allows you to measure the performance of your campaign based on user behavior on your website.
Before you create your ad campaign or get your creatives ready for marketing your brand on these platforms, you must know that they cater to a younger audience, so you will have to gauge everything according to them. Know the trends that are popular in this age group and mold your ad campaigns according to that.
tanuha2001 / Shutterstock.com