Marketing certain services, solutions or products of your business through the means of website, blogs, email or social media has become very common. This is precisely known as online marketing where marketing and advertising is done via the internet.
Do you have a service or product that you are looking to market online effectively but just have no idea where to start? If the answer to this is yes then what you are looking for is Jason Tatro online marketing. You may know some of the fundamental principles but Jason Tatro takes you through the beginning stages step by step.
Fundamentals of Online Marketing
There are some things that you need to be kept in mind when first starting to market your business on the internet. Fundamentally online marketing is really simple as it is all about generating leads and converting those leads into sales.
What is meant by generating leads is that basically lead is the contact information of the potential ideal customer. For example this can be a name and an email address or this might just be an email address. It might also be a phone number or this might be a living address. Nine times out of ten when doing online marketing the least information that you ask for from a person the more likely they will give it. Therefore, an email address is normally quite sufficient. Once the company has the contact information of its potential customer its then about converting.
This essentially means turning that person from just being a lead or just being a contact information to actually becoming a customer.
Converting a Lead into a Sale
Now it is easier to turn someone into a customer once you have their information. This is because they can now be contacted via email or phone number or whatever contact information that was taken from them. The business or company can use this information to sell their product or service to the potential customer. For online marketing email is still one of the best resources in terms of converting a lead into a sale and that’s why Jason Tatro preaches email marketing. If you are not using email marketing you are potentially missing out on huge sales to your product or your service online.
Another important aspect of online marketing is sales funnel. This is something that should be thought about even before you create your website. More so even before you start on social media or send in traffic to your website like the fundamentals is your sales funnel. Sales funnel is the process that you take someone through from becoming a visitor on your website all the way to becoming one of your paying clients.
Stages to Sales Funnel
There are four stages in a basic sales funnel. First stage is to have what is known as a lead magnet. This is something of value that you can give away for free in return of the person’s name or contact information that is important for the business. You must be mindful that you don’t want to ask for someone’s contact details unless it’s directly linked with whatever the business is about. For example if what you’re giving away for free is telephone coaching then in that scenario it would be okay to ask for someone’s phone number.
Giving someone a PDF or downloadable or an e-book or an e-guide or video course is normally sufficient as a lead magnet. Thus an example of a great lead magnet could be selling clothes for babies on your website. The lead magnet in this case could be a free guide on parenting tips or tips for newborn babies on the website.
This article covers just a few tips to help you market your product or service online. If you found these tips helpful then you can find more on the Jason Tatro’s website. We keep updating the website with latest tips and guidelines on how to increase clientele through online marketing.