Email marketing is considered one of the most important aspects of online marketing. It is also a unique way of marketing as it entails certain aspects not common to other methods of marketing. For example, you have to have personal contact information of the customer to send them an email. Secondly, it reaches them on a personal level i.e. in their personal email inbox.
However, it is no secret it requires quite a bit of effort for you to actually make customers open your emails. Even when they have opened the email, you have to be convincing enough for them to read the whole thing and take the action that is the main objective of sending the email. Here are some tips to make email marketing effective for your business.
Work on Your Subject Lines
What does your customer see first? The email body or the subject line? So, what do you think you should be working on first? There are so many businesses and marketers that spend all their time trying to give their email a professional design. They take their time choosing every single word but completely forget that their subject line is the most important part of the email. When writing subject lines, you have to get your customer’s attention instantly. This is the time for you to be personal. Use words in the subject line that customers relate to.
In addition to that, ask them questions so they are compelled to open the email. Hit on the pain points so they are compelled to find out the answer. Don’t be shy of being a little bold with your subject lines. This is one area where shyness will only cause you damage.
Keep the Length Short
One of the biggest mistakes a lot of businesses make is when they write long emails. They think they are building rapport with their customers, but they are actually giving readers more reasons to close the email and move on. You can’t ignore the fact that modern lives are quite busy and people want to do more within a minute than they used to do in an hour a few years ago. It does not matter how impressive your sales pitch is or how difficult it is to explain your program or product, you have to keep it concise. Keep it below 100 words if you want to get the best response.
Don’t forget that you have the option of including an image in the email too. Use that image to say a few things. Think about infographics and other creative illustrations that will conveniently explain your program or product to your customers and give them a reason to land on your website or landing page. Last but not least, keep a few things to be explained on your landing page too so they can take your desired action.
Take Advantage of AB Testing
It does not matter how satisfied you are with the email you have created and the subject line you have come up with. You can’t say for sure that it will hit close to home with your customers until you see the open rate and response rate. You have to try different subject lines and styles of emails to check which option your customers find most attractive and appealing.
Keep in mind that AB testing also gives you data for your future emails. You can look into the patterns of the emails that are being opened the most and then use those elements in your emails in the future. This will help you boost the open rate of your emails.
There are many other elements that you will have to experiment with in order to make your emails successful. One of the things you want to take advantage of is automation. You can’t expect maximum unless you are using automation to make the process not only efficient but also productive. So, go ahead and start shooting those emails.