All the activities that are undertaken for promoting a business or website online are defined under the umbrella of online marketing. There are a variety of internet marketing ideas that can be found these days such as forum marketing and banner marketing. The primary purpose of all these ideas is to help your business in gaining more exposure, maximizing website traffic and seeking favor from search engines. In order to do this successfully and effectively, you have to consider the multiple marketing ideas and choose ones that can benefit your campaign in the long term by providing return on investment. Some of the popular ideas for online marketing are highlighted below:
Pay Per Click
Website owners and internet marketers can use pay-per-click advertising for promoting websites in the sponsored advertising sections of major search engines. All these pay-per-click advertising programs can be found on Yahoo’s Sponsored Search, Google’s Adwords program and Microsoft adCenter for Bing. As a web marketer, you can use this paid internet marketing tool for creating ad campaigns and setting a budget for how much you are willing to spend on a daily basis or per-click basis for every advertisement. These programs also offer you the option of geo targeting, which means you can choose the specific state, zip code, city and country where you want your ads to be shown.
Online marketing tactics which can be implemented on the website directly are encompassed under the head of on-site search engine optimization. For instance, the HTML section of the website should have META tags because these elements like description, keyword and title META tags indicate what the website is about and are used by search engines for classifying websites. Establishing an organized navigation system, using relevant, specific keywords and choosing clean URL for pages are some other ways of on-site SEO. It becomes easier for search engines to read and interpret your website through these tactics, which can give it a better ranking in search engines where customers can find it.
An offsite SEO and online marketing technique is link building, which is used by numerous web masters. Each link of your website that can be found on another is basically a ‘vote’ in favor of your website. Your website’s trustworthiness and authoritativeness increases with each vote in search engines such as Google. Hence, the position of your website in search engine results can be influenced by a link building strategy and it can also help you in retaining this status.
This tool is used by a number of websites and businesses for gaining exposure and for the purposes of marketing. For instance, a business can create a Facebook fan page for existing and potential customers where they can connect with their clients, build relationships with customers for encouraging brand loyalty and achieving brand exposure. There are other social networking opportunities too such as Twitter, Instagram and Pinterest amongst others. With this form of online marketing, your business can go viral as the message spreads gradually over the social network.